Instacart Ads Platform Expands to Include Shoppable Video Ads and CTV Integration
Last updated Feb 25, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Instacart announced major expansions to its advertising platform including shoppable video ads within the app and connected TV advertising capabilities that link TV ads to in-app purchases. The retail media network is also launching new attribution tools to measure cross-channel campaign effectiveness.
Details
Instacart announced major expansions to its advertising platform including shoppable video ads within the app and connected TV advertising capabilities that link TV ads to in-app purchases. The retail media network is also launching new attribution tools to measure cross-channel campaign effectiveness.