Instacart Acquires Eversight to Enhance Retail Media AI Capabilities

Instacart has acquired Eversight, an AI-powered pricing and promotion optimization platform, to strengthen its retail media network capabilities. The acquisition will help CPG brands better optimize their advertising spend and promotional strategies across Instacart's platform.

Instacart has acquired Eversight, an AI-powered pricing and promotion optimization platform, to strengthen its retail media network capabilities. The acquisition will help CPG brands better optimize their advertising spend and promotional strategies across Instacart's platform.