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Instacart Acquires Eversight to Enhance Retail Media AI Capabilities

TechCrunchJanuary 29, 2025Ingrid LundenRead original

Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026

Summary

Instacart has acquired Eversight, an AI-powered pricing and promotion optimization platform, to strengthen its retail media network capabilities. The acquisition will help CPG brands better optimize their advertising spend and promotional strategies across Instacart's platform.

Details

Instacart has acquired Eversight, an AI-powered pricing and promotion optimization platform, to strengthen its retail media network capabilities. The acquisition will help CPG brands better optimize their advertising spend and promotional strategies across Instacart's platform.