IAS’s Lisa Utzschneider: Mastercard Partnership Demonstrates ‘200x Performance’ ROI for Brand Safety

MIAMI — Brand safety and suitability verification combined with transactional data creates measurable return on investment that far exceeds traditional media quality approaches, according to beta testing with major advertisers. “We’re layering our media quality data on top of Mastercard’s transactional data. We recently ran a beta with three brands, Progressive, Starbucks, and Verizon,” Lisa [...]