IAB Tech Lab Releases Unified ID 2.0 Interoperability Framework

IAB Tech Lab published new technical specifications for interoperability between Unified ID 2.0 and other identity solutions, enabling multiple identity frameworks to work together in ad transactions. The framework aims to reduce fragmentation in the post-cookie identity landscape.

IAB Tech Lab published new technical specifications for interoperability between Unified ID 2.0 and other identity solutions, enabling multiple identity frameworks to work together in ad transactions. The framework aims to reduce fragmentation in the post-cookie identity landscape.