Last updated Feb 25, 2026 by jonholm
IAB Tech Lab published new technical specifications for interoperability between Unified ID 2.0 and other identity solutions, enabling multiple identity frameworks to work together in ad transactions. The framework aims to reduce fragmentation in the post-cookie identity landscape.
IAB Tech Lab published new technical specifications for interoperability between Unified ID 2.0 and other identity solutions, enabling multiple identity frameworks to work together in ad transactions. The framework aims to reduce fragmentation in the post-cookie identity landscape.