How AI Bidding Algorithms Are Reshaping the Economics of Programmatic Advertising

An analytical piece examining how AI-powered bidding systems from major DSPs are compressing margins across the programmatic supply chain, with particular focus on how publishers and SSPs are responding by building their own AI yield optimization layers. The article draws on interviews with executives from multiple independent ad tech firms.

An analytical piece examining how AI-powered bidding systems from major DSPs are compressing margins across the programmatic supply chain, with particular focus on how publishers and SSPs are responding by building their own AI yield optimization layers. The article draws on interviews with executives from multiple independent ad tech firms.