How AI Bidding Algorithms Are Reshaping the Economics of Programmatic Advertising
Last updated Apr 19, 2026 by the ATDb Editorial Team
Summary
An analytical piece examining how AI-powered bidding systems from major DSPs are compressing margins across the programmatic supply chain, with particular focus on how publishers and SSPs are responding by building their own AI yield optimization layers. The article draws on interviews with executives from multiple independent ad tech firms.
Details
An analytical piece examining how AI-powered bidding systems from major DSPs are compressing margins across the programmatic supply chain, with particular focus on how publishers and SSPs are responding by building their own AI yield optimization layers. The article draws on interviews with executives from multiple independent ad tech firms.