European Publishers Alliance Launches Unified ID Solution to Challenge Google
Last updated Feb 26, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
A coalition of major European publishers has launched a shared identity solution for advertising that aims to provide an alternative to Google's Privacy Sandbox. The initiative includes participation from publishers representing over 500 million monthly users.
Details
A coalition of major European publishers has launched a shared identity solution for advertising that aims to provide an alternative to Google's Privacy Sandbox. The initiative includes participation from publishers representing over 500 million monthly users.