European Data Protection Board Issues Guidelines on Targeted Advertising Under GDPR

The European Data Protection Board has released comprehensive guidelines clarifying how targeted advertising must comply with GDPR requirements. The guidelines address consent mechanisms, legitimate interest claims, and data minimization principles for ad tech companies.

The European Data Protection Board has released comprehensive guidelines clarifying how targeted advertising must comply with GDPR requirements. The guidelines address consent mechanisms, legitimate interest claims, and data minimization principles for ad tech companies.