European Data Protection Board Issues Guidelines on Targeted Advertising Under GDPR
Last updated Feb 18, 2026 by the ATDb Editorial Team
Summary
The European Data Protection Board has released comprehensive guidelines clarifying how targeted advertising must comply with GDPR requirements. The guidelines address consent mechanisms, legitimate interest claims, and data minimization principles for ad tech companies.
Details
The European Data Protection Board has released comprehensive guidelines clarifying how targeted advertising must comply with GDPR requirements. The guidelines address consent mechanisms, legitimate interest claims, and data minimization principles for ad tech companies.