Last updated Mar 25, 2026 by RSS Ingestion
EntTelligence announced the launch of CAPTIVE, a new analytics platform designed to deliver verified reach measurement for in-theater advertising. Built on EntTelligence’s proprietary theatrical data infrastructure and enhanced through the recent integration of MovieMeasure’s audience measurement expertise, CAPTIVE introduces genuine reach analysis for cinema advertising. The platform combines large-scale longitudinal audience datasets, AI-enabled analytics, and traditional […]