Last updated Feb 25, 2026 by jonholm
Disney Advertising introduced a programmatic guaranteed buying option for its streaming inventory on Hulu and Disney+, allowing advertisers to reserve premium CTV inventory programmatically with fixed CPMs. The offering combines the efficiency of programmatic with the certainty of direct deals.
Disney Advertising introduced a programmatic guaranteed buying option for its streaming inventory on Hulu and Disney+, allowing advertisers to reserve premium CTV inventory programmatically with fixed CPMs. The offering combines the efficiency of programmatic with the certainty of direct deals.