Disney Advertising Unveils Programmatic Guarantee for Hulu and Disney+
Last updated Feb 25, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Disney Advertising introduced a programmatic guaranteed buying option for its streaming inventory on Hulu and Disney+, allowing advertisers to reserve premium CTV inventory programmatically with fixed CPMs. The offering combines the efficiency of programmatic with the certainty of direct deals.
Details
Disney Advertising introduced a programmatic guaranteed buying option for its streaming inventory on Hulu and Disney+, allowing advertisers to reserve premium CTV inventory programmatically with fixed CPMs. The offering combines the efficiency of programmatic with the certainty of direct deals.