Dentsu and Microsoft Announce Global Partnership for AI-Powered Media Planning
Last updated Feb 9, 2026 by ATDb automated enrichment · Connections updated Feb 28, 2026
Summary
Dentsu and Microsoft formed a strategic partnership to develop AI-powered media planning and optimization tools using Microsoft's Azure AI platform. The collaboration will integrate Microsoft's AI capabilities into Dentsu's media buying platforms across its global network.
Details
Dentsu and Microsoft formed a strategic partnership to develop AI-powered media planning and optimization tools using Microsoft's Azure AI platform. The collaboration will integrate Microsoft's AI capabilities into Dentsu's media buying platforms across its global network.