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Dentsu and Accenture Form Joint Venture for AI-Powered Media Buying Platform

Campaign AsiaFebruary 17, 2025Shuang LiRead original

Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026

Summary

Dentsu and Accenture have announced a joint venture to develop an AI-powered media buying and optimization platform that combines Dentsu's media expertise with Accenture's technology capabilities. The platform will focus on automated campaign optimization, cross-channel attribution, and predictive analytics for enterprise clients.

Details

Dentsu and Accenture have announced a joint venture to develop an AI-powered media buying and optimization platform that combines Dentsu's media expertise with Accenture's technology capabilities. The platform will focus on automated campaign optimization, cross-channel attribution, and predictive analytics for enterprise clients.