Dentsu Acquires Majority Stake in AI Marketing Platform Smartly.ai
Last updated Feb 27, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Dentsu has acquired a majority stake in Smartly.ai, an AI-powered marketing automation platform, for an undisclosed sum. The acquisition strengthens Dentsu's AI capabilities and automated campaign management offerings for clients across social and programmatic channels.
Details
Dentsu has acquired a majority stake in Smartly.ai, an AI-powered marketing automation platform, for an undisclosed sum. The acquisition strengthens Dentsu's AI capabilities and automated campaign management offerings for clients across social and programmatic channels.