Australia Passes Digital Advertising Services Inquiry Recommendations
Last updated Feb 25, 2026 by the ATDb Editorial Team · Connections updated May 3, 2026
Summary
The Australian Parliament passed legislation implementing recommendations from the ACCC's Digital Advertising Services Inquiry, including mandatory transparency requirements for ad tech intermediaries and restrictions on self-preferencing by vertically integrated platforms. The laws will take effect in mid-2025.
Details
The Australian Parliament passed legislation implementing recommendations from the ACCC's Digital Advertising Services Inquiry, including mandatory transparency requirements for ad tech intermediaries and restrictions on self-preferencing by vertically integrated platforms. The laws will take effect in mid-2025.