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Amazon Ads Revenue Surpasses $50 Billion Annually, Becoming Third-Largest Ad Platform

CNBCJanuary 22, 2025Jennifer EliasRead original

Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated May 3, 2026

Summary

Amazon's advertising business crossed $50 billion in annual revenue according to Q4 earnings, solidifying its position as the third-largest digital ad platform behind Google and Meta. Growth was driven by sponsored products and streaming TV ads.

Details

Amazon's advertising business crossed $50 billion in annual revenue according to Q4 earnings, solidifying its position as the third-largest digital ad platform behind Google and Meta. Growth was driven by sponsored products and streaming TV ads.