Adobe Announces Acquisition of Frame.io Parent Company for $1.8 Billion
Last updated Feb 18, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Adobe completed its acquisition of Frame.io's parent company to enhance its creative collaboration capabilities for advertising and marketing teams. The deal integrates video review and approval workflows directly into Adobe's Creative Cloud, streamlining the ad production process for agencies and brands.
Details
Adobe completed its acquisition of Frame.io's parent company to enhance its creative collaboration capabilities for advertising and marketing teams. The deal integrates video review and approval workflows directly into Adobe's Creative Cloud, streamlining the ad production process for agencies and brands.