A New Standard For Transparency In CTV: What Advertisers Should Expect

As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% of advertisers say inventory quality and transparency are critical when selecting a streaming TV partner, while 90% prioritize reporting transparency […] The post A New Standard For Transparency In CTV: What Advertisers Should Expect appeared first on AdExchanger.