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AOL acquires Adap.tv for $405M | ATDb

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AOL acquires Adap.tv for $405M

AOL acquires Adap.tv for $405M

Acquisition

AOLAdap.tv

August 8, 2013405M

Last updated May 11, 2026 by s224d_historical_backfill

Overview

Programmatic video buying — Adap.tv became part of AOL's One platform. Foundation of what eventually became Verizon Media's video stack.

Acquirer: AOL
Target: Adap.tv
Deal Value: $405M