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Adobe acquires TubeMogul for $540M | ATDb

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Adobe acquires TubeMogul for $540M

Adobe acquires TubeMogul for $540M

Acquisition

AdobeTubeMogul

December 15, 2017540M

Last updated May 11, 2026 by s224d_historical_backfill

Overview

Filled the demand-side gap in Adobe Advertising Cloud. TubeMogul's programmatic video DSP became Adobe Advertising Cloud DSP.

Acquirer: Adobe
Target: TubeMogul
Deal Value: $540M