Flourish

Leading template-based data visualization platform for non-technical users

Flourish is a data visualization and storytelling platform that allows journalists, designers, marketers, and other professionals to create interactive and animated visualizations without requiring coding skills. The platform offers a template-based approach where users can upload their data and customize pre-built visualization templates including bar charts, line graphs, maps, network diagrams, and more complex interactive stories. Flourish operates as a subsidiary of Canva, having been acquired in 2022, and continues to serve its user base with both free and premium tiers. The platform has become particularly popular among newsrooms, research organizations, and content creators who need to transform data into engaging visual narratives. Flourish's templates are designed to be responsive and embeddable, making them suitable for web publishing and presentations. Since its acquisition by Canva, Flourish has maintained its distinct brand and product offering while benefiting from integration with Canva's broader design ecosystem. While Flourish is not strictly an AdTech company, it serves the broader marketing technology and content creation space by enabling the production of data-driven content that can be used in marketing campaigns, editorial content, and digital advertising creative. The platform's ease of use and professional output quality have made it a go-to tool for creating data visualizations that enhance storytelling across digital media.