Mobile App Analytics

Appsee was a mobile app analytics platform that provided businesses with tools to understand user behavior within their applications. It offered features like touch heatmaps, user session recordings, and crash reporting to help optimize the user experience and identify pain points.

AppsFlyout is a mobile app analytics and marketing platform that specializes in comprehensive attribution tracking and performance optimization solutions for the mobile app ecosystem. The company provides multi-channel attribution technology that enables app developers, publishers, and mobile marketers to track user interactions across diverse advertising networks, social media platforms, and organic channels. With real-time analytics and advanced segmentation capabilities, AppsFlyout helps businesses understand the complete user journey from initial acquisition through retention and monetization phases. The platform's core value proposition centers on empowering data-driven decision-making for mobile marketing investments through large-scale data processing and actionable insights. AppsFlyout serves a diverse client base ranging from independent app developers and small studios to enterprise-level organizations seeking to maximize their mobile marketing ROI. The company's technology infrastructure is designed to help businesses reduce customer acquisition costs while simultaneously improving customer lifetime value, positioning itself as a strategic partner for organizations looking to optimize their mobile presence and marketing effectiveness in an increasingly competitive app ecosystem.

Apptica is a leading mobile analytics and marketing platform that provides comprehensive insights and solutions to help businesses optimize their mobile app performance and grow their user base.

Embee Mobile is a specialized mobile measurement and analytics platform that empowers businesses with comprehensive insights into consumer behavior patterns across mobile devices. The company has established itself as a critical infrastructure provider in the mobile-first economy, delivering actionable intelligence through advanced tracking, measurement, and analysis of mobile user interactions. By leveraging proprietary data collection methodologies and sophisticated analytics algorithms, Embee Mobile enables brands, marketers, and app developers to optimize their mobile strategies, improve customer engagement, and drive measurable business outcomes. The platform serves a diverse clientele including mobile app developers, digital marketing agencies, consumer brands, and market research firms seeking competitive advantages through mobile behavioral data. Embee Mobile's technology captures granular user activity data while maintaining strict privacy compliance standards, offering clients the ability to segment audiences, identify usage patterns, measure campaign effectiveness, and predict emerging consumer trends. The company's solutions bridge the gap between raw mobile data and strategic business decisions, providing the analytics foundation necessary for organizations to thrive in an increasingly mobile-centric marketplace. Embee Mobile differentiates itself through its focus on deep behavioral analytics rather than surface-level metrics, enabling clients to understand the complete mobile consumer journey from initial touchpoint through conversion and long-term retention. The platform's sophisticated data processing capabilities and user-friendly dashboards make complex mobile analytics accessible to both technical and non-technical stakeholders, democratizing mobile intelligence across organizations of all sizes.

Firebase Analytics is a free and unlimited analytics service that provides insights on user engagement and content performance for mobile apps. It is part of the Firebase platform, a comprehensive app development platform by Google.

Flurry Analytics is a comprehensive mobile analytics platform that was acquired by Yahoo and subsequently became part of Verizon Media's portfolio. The platform provides mobile app developers and publishers with detailed insights into app performance, user behavior, and engagement metrics across iOS and Android platforms. As a free analytics solution, Flurry has established itself as one of the most widely adopted mobile measurement tools in the industry, serving thousands of mobile applications worldwide. The platform offers real-time analytics capabilities that enable developers to track key performance indicators including user acquisition, retention rates, session length, and in-app events. Flurry's SDK integration allows for seamless data collection and reporting, providing actionable insights that help app developers optimize user experience, improve monetization strategies, and make data-driven decisions. The service has been particularly popular among independent developers and small to medium-sized app publishers due to its zero-cost model and robust feature set. Flurry Analytics operates within the highly competitive mobile analytics and app intelligence market, competing against both free and premium solutions. The platform's longevity and Yahoo/Verizon backing have provided it with significant market credibility and a large dataset for benchmarking purposes. Beyond basic analytics, Flurry has expanded its offerings to include crash analytics, advertising analytics, and audience segmentation tools, positioning itself as a comprehensive solution for mobile app growth and optimization.

Kumulos is a mobile app performance management platform that delivers an integrated suite of tools designed to help businesses optimize their mobile application ecosystem. The platform combines critical capabilities including real-time analytics, crash reporting, push notification management, and user engagement features into a unified solution. By bridging the gap between technical performance monitoring and marketing engagement tools, Kumulos enables organizations to maintain high-quality mobile experiences while driving user retention and engagement through data-driven insights. The company serves a diverse client base ranging from independent app developers to enterprise organizations across iOS and Android platforms. Kumulos distinguishes itself in the competitive mobile app management space by offering enterprise-grade functionality with an accessible approach that accommodates organizations of varying sizes and technical sophistication. The platform's comprehensive approach addresses the entire mobile app lifecycle, from initial deployment and performance monitoring to ongoing user engagement and retention optimization. Kumulos focuses on delivering actionable intelligence that empowers product managers, developers, and marketing teams to make informed decisions about their mobile applications. By consolidating multiple aspects of mobile app management into a single platform, the company reduces the complexity and cost associated with managing multiple point solutions, while providing the deep insights necessary to compete effectively in today's mobile-first marketplace.

Localytics is a mobile app marketing and analytics platform that empowers brands to deliver personalized customer experiences across mobile channels. The company provides a comprehensive suite of tools that combine mobile app analytics, marketing automation, and predictive AI to help businesses understand user behavior, segment audiences, and orchestrate targeted engagement campaigns. By unifying data collection, analysis, and activation in a single platform, Localytics enables mobile-first companies to optimize their customer lifecycle management and drive measurable improvements in user retention, conversion, and lifetime value. The platform serves enterprise and mid-market clients across various industries including retail, media and entertainment, travel and hospitality, and financial services. Localytics differentiates itself through its focus on mobile-specific engagement strategies, offering capabilities such as push notifications, in-app messaging, app inbox functionality, and location-based marketing. The company's analytics engine processes billions of data points to provide actionable insights into user journeys, funnel analysis, cohort behavior, and attribution modeling, enabling marketers to make data-driven decisions that enhance mobile app performance and user satisfaction.

Upland Localytics is a leading mobile app marketing and analytics platform that operates as part of the Upland Software family of cloud-based enterprise work management solutions. The platform specializes in helping mobile-first businesses optimize customer engagement through a comprehensive suite of analytics and marketing automation tools. Localytics serves app publishers, marketers, and product teams by providing deep insights into user behavior, enabling personalized experiences, and facilitating targeted engagement across the entire mobile customer journey. The platform's core value proposition centers on transforming raw mobile app data into actionable intelligence that drives measurable business outcomes. The company serves enterprise and mid-market organizations across diverse verticals including retail, media and entertainment, financial services, travel and hospitality, and healthcare. Localytics enables clients to collect granular mobile app usage data, segment audiences based on sophisticated behavioral patterns, and execute multi-channel messaging campaigns through push notifications, in-app messages, and other mobile touchpoints. By combining advanced analytics with marketing automation capabilities, the platform helps businesses optimize critical metrics such as user lifetime value, conversion rates, retention, and overall app engagement scores. As part of the broader Upland Software ecosystem, Localytics benefits from enterprise-grade infrastructure and integration capabilities while maintaining its specialized focus on mobile app optimization.