Analytics

42matters provides app intelligence and mobile app data through APIs and analytics tools. The company specializes in gathering and analyzing data from major app stores, offering insights about millions of apps to help businesses make data-driven decisions about mobile apps and app marketing.

AdClear is a German-based mobile attribution and analytics platform that has positioned itself as an independent measurement partner in the mobile marketing technology ecosystem. The company specializes in providing transparent, unbiased measurement solutions for mobile advertising campaigns, addressing the fundamental conflict of interest that arises when ad networks measure their own campaign performance. AdClear's platform delivers comprehensive attribution tracking, sophisticated fraud detection capabilities, and advanced analytics that enable advertisers to accurately measure and optimize mobile user acquisition efforts across multiple channels and touchpoints. What sets AdClear apart in the competitive mobile measurement partner (MMP) landscape is its robust offline-to-online attribution capabilities, which allow advertisers to connect digital mobile campaigns with physical store visits and offline conversions. This omnichannel measurement approach provides brands with a holistic understanding of customer journeys that span both digital and physical environments. The platform employs machine learning-powered fraud prevention technology to detect and prevent various forms of mobile ad fraud including click injection, click spamming, SDK spoofing, and install hijacking—addressing an industry challenge that costs advertisers billions annually. AdClear serves a diverse client base including performance marketers, mobile app developers, advertising agencies, and enterprise brands across verticals such as e-commerce, mobile gaming, fintech, travel, and on-demand services. The company's German headquarters and focus on data privacy compliance, particularly with GDPR regulations, positions it as an attractive solution for privacy-conscious advertisers operating in European markets and those requiring stringent data protection standards in their measurement infrastructure.

Affinio is a marketing intelligence platform that leverages AI and machine learning to analyze audience data and reveal naturally-forming interest-based segments. The platform helps brands and agencies better understand their audiences and create more relevant marketing strategies through behavioral and interest-based clustering.

Alexa was a pioneering web traffic analysis company that revolutionized how businesses understood their online presence and competitive positioning. Founded as a research project that evolved into a commercial enterprise, Alexa became synonymous with website ranking through its flagship Alexa Rank metric, which provided a global popularity score for millions of websites based on traffic data collected from browser extensions and toolbars. The platform offered comprehensive web analytics, competitive intelligence, and digital marketing tools that enabled businesses, marketers, and SEO professionals to benchmark their performance, identify market opportunities, and optimize their online strategies. The company's suite of products included traffic statistics, keyword research tools, site comparisons, audience demographics, and backlink analysis. Alexa served a diverse customer base ranging from individual website owners and digital marketers to enterprise organizations seeking competitive market intelligence. The platform was acquired by Amazon in 1999, operating as a subsidiary and leveraging Amazon's infrastructure to expand its data collection and analysis capabilities. After more than two decades of operation, Amazon announced the closure of Alexa.com in May 2022, marking the end of an era for one of the internet's longest-running web analytics services. Throughout its operational history, Alexa maintained its position as a trusted authority in web traffic measurement, with its ranking system becoming a widely-referenced metric in the digital marketing industry. The platform's data was utilized for advertising decisions, partnership evaluations, market research, and SEO strategy development across millions of websites globally.

Amplitude Experiment is a feature experimentation and A/B testing platform that helps product teams test new features and make data-driven decisions. The platform is integrated with Amplitude Analytics to provide comprehensive experimentation and user behavior analysis.

Analytiks provides AI-powered marketing analytics and attribution solutions for enterprise clients. The platform helps companies track cross-channel campaign performance and optimize marketing spend through automated insights and predictive modeling.

App Annie (now data.ai) is a mobile data and analytics platform that provides market data and analytics for mobile apps and digital markets. The company helps businesses make smarter decisions by delivering comprehensive mobile performance estimates through its Intelligence platform.

AppBrain provides analytics, advertising, and app promotion services for Android app developers. The platform offers tools for app promotion, SDK analytics, and market intelligence to help developers grow their mobile applications and understand the Android ecosystem.

AppDynamics is an application performance management and IT operations analytics company that helps organizations monitor, analyze and optimize complex software environments in real-time. Their solutions provide deep visibility into application performance, user experience, and business metrics across cloud and on-premises environments.

AppFollow is a mobile app analytics and ASO platform that helps companies grow their mobile business through app store optimization, competitor analysis, and user feedback management. The platform provides tools for monitoring app performance, reviews, and rankings across multiple app stores.

AppMetrica is a sophisticated mobile analytics platform developed and maintained by Yandex, one of Europe's largest technology companies. The platform provides end-to-end solutions for mobile app developers, product managers, and marketing teams seeking to understand user behavior, optimize app performance, and measure the effectiveness of their marketing campaigns. AppMetrica offers real-time analytics, advanced attribution modeling, and comprehensive tracking capabilities across iOS, Android, and web platforms. As part of the Yandex ecosystem, AppMetrica benefits from the technological infrastructure and expertise of a major internet company, enabling it to process billions of events daily and provide actionable insights at scale. The platform distinguishes itself through its robust fraud detection capabilities, cross-device tracking, and deep integration with other Yandex services. AppMetrica serves a global client base ranging from independent developers and startups to enterprise-level organizations across various industries including e-commerce, gaming, fintech, and media. The platform's comprehensive feature set includes user acquisition analytics, retention analysis, cohort segmentation, push notification management, and A/B testing capabilities. AppMetrica's attribution solution helps marketers understand which channels drive the most valuable users, while its crash analytics and performance monitoring tools enable developers to maintain app stability and optimize user experience. The platform's commitment to data privacy and compliance with international standards makes it a trusted choice for companies operating in regulated markets.

AppRadar is a mobile app marketing intelligence platform that helps developers and marketers track app rankings, monitor competitors, and optimize ASO (App Store Optimization). The platform provides real-time app store data analytics and insights across multiple countries and app stores.

AppRader is a mobile app intelligence platform that delivers comprehensive analytics and competitive intelligence solutions designed specifically for the mobile app ecosystem. The company specializes in providing real-time tracking and analysis of app store performance metrics across major marketplaces including the Apple App Store and Google Play Store. By aggregating data from multiple countries and regions, AppRader empowers app developers, publishers, and mobile marketers with actionable insights to optimize their app store presence, monitor competitive landscapes, and drive organic user acquisition through data-driven decision making. The platform addresses critical challenges in the increasingly competitive mobile app economy, where millions of applications compete for user attention and visibility. AppRader's suite of tools encompasses app store optimization (ASO), competitive benchmarking, market trend analysis, keyword tracking, and user sentiment monitoring through comprehensive review analytics. The company serves a diverse client base ranging from independent developers and small studios to enterprise-level mobile publishers and digital marketing agencies, providing both global strategic insights and localized market intelligence. With intuitive visualization, automated data collection, and robust reporting capabilities, AppRader positions itself as an essential intelligence tool for maximizing app discoverability, improving rankings, and enhancing overall market performance in the dynamic mobile application marketplace.

Splitbee was a lightweight analytics and A/B testing platform designed for developers and marketers. It provided privacy-friendly tools to track user behavior, analyze trends, and run experiments to optimize websites and applications. The company was known for its simple integration and developer-friendly approach.