All companies categorized as Advertising Technology
Adtelligent is a technology company specializing in advertising technology and data solutions. They provide tools and services to help businesses optimize their advertising campaigns and improve ROI. Their focus is on providing actionable insights through advanced data analytics.
Adyoulike is a programmatic advertising platform specializing in delivering highly targeted advertising campaigns. They leverage AI-powered technology to optimize ad placements and maximize return on investment for their clients. Their focus is on delivering relevant ads to engaged users across various digital channels.
Dianomi is a content recommendation platform that uses AI to connect readers with relevant content across premium publishers' websites. They personalize the reader experience and drive engagement for publishers, while providing targeted advertising opportunities for brands.
Forensiq is a specialized cybersecurity and ad technology company that provides advanced fraud detection and prevention solutions for the digital advertising ecosystem. The company's platform leverages sophisticated algorithms, machine learning, and real-time data analysis to identify and mitigate various forms of ad fraud, including bot traffic, click fraud, impression fraud, and domain spoofing. By protecting advertisers from invalid traffic and ensuring brand safety, Forensiq helps organizations optimize their advertising spend and improve campaign ROI. The company serves a critical role in the digital advertising industry, where ad fraud represents a multi-billion dollar problem affecting advertisers, publishers, and ad networks globally. Forensiq's technology suite provides pre-bid and post-bid fraud detection capabilities, enabling clients to make informed decisions about traffic quality before committing advertising budgets. Their solutions integrate seamlessly with major demand-side platforms (DSPs), supply-side platforms (SSPs), and ad networks, providing comprehensive protection across the programmatic advertising supply chain. Forensiq's client base typically includes digital advertisers, advertising agencies, ad networks, publishers, and brands seeking to protect their advertising investments and maintain brand integrity. The company's focus on transparency, accuracy, and real-time detection has positioned it as a trusted partner in the fight against ad fraud, helping to create a more trustworthy and efficient digital advertising marketplace.
Ogury is a mobile advertising technology company that provides a privacy-focused platform for brands and publishers. They use contextual intelligence to deliver ads without relying on personal data, focusing on user consent and transparency. Their technology allows for precise targeting based on content and context.
Telaria was a leading technology company specializing in programmatic advertising solutions for premium video content publishers and broadcasters. The company operated a sophisticated supply-side platform (SSP) that enabled content owners to monetize their video inventory through automated, real-time bidding processes. Telaria's platform connected premium publishers with demand-side platforms, ad exchanges, and advertisers, facilitating efficient and transparent ad transactions across connected TV (CTV), over-the-top (OTT), and digital video environments. The company distinguished itself in the ad tech ecosystem by focusing specifically on premium video content, offering advanced yield optimization tools, header bidding capabilities, and comprehensive analytics for publishers. Telaria's technology stack supported multiple video ad formats including pre-roll, mid-roll, and post-roll advertisements, while providing sophisticated audience targeting and real-time reporting capabilities. The platform was designed to maximize revenue for publishers while maintaining viewer experience and brand safety standards. Note: Telaria was acquired by Rubicon Project (now Magnite) in 2019 for approximately $1.4 billion, creating one of the largest independent sell-side advertising platforms. The merger combined Telaria's video-focused expertise with Rubicon Project's broader programmatic advertising capabilities, forming what is now known as Magnite, Inc.
Walgreens Advertising Group serves as the dedicated in-house advertising and marketing division of Walgreens Boots Alliance, one of the largest pharmacy-led health and wellbeing enterprises globally. The group is responsible for developing integrated marketing strategies that span traditional media, digital channels, retail media networks, and in-store promotional campaigns designed to drive customer engagement, increase foot traffic, and boost sales across Walgreens' extensive retail footprint. With access to rich first-party data from millions of loyalty program members and prescription customers, the advertising group leverages advanced analytics and audience segmentation to deliver personalized marketing experiences. As retail media continues to evolve as a high-growth advertising channel, Walgreens Advertising Group has positioned itself to capitalize on the convergence of healthcare, retail, and digital advertising. The division works closely with consumer packaged goods (CPG) brands, pharmaceutical companies, and health and wellness advertisers to create targeted campaigns that reach consumers at critical decision-making moments. Through proprietary platforms and partnerships, they offer advertisers unique access to health-conscious audiences while maintaining strict privacy and compliance standards required in the healthcare sector. The group's capabilities extend across the full marketing spectrum, including brand strategy, creative development, media planning and buying, performance marketing, customer relationship management (CRM), and marketing analytics. By combining Walgreens' trusted brand reputation with sophisticated marketing technology and data-driven insights, the Advertising Group delivers measurable results for both internal stakeholders and external advertising partners, contributing significantly to the overall revenue and strategic objectives of Walgreens Boots Alliance.