Prohit Sharma

Prohit Sharma is best known as the CEO and co-founder of Fyllo, a compliance-focused marketing and advertising technology company that has become the de facto infrastructure layer for regulated-industry advertising, particularly in cannabis. By building proprietary compliance technology on top of programmatic media buying, data analytics, and regulatory intelligence, Sharma effectively opened mainstream advertising channels to cannabis brands that had long been locked out due to complex and fragmented state and federal regulations. His work has helped legitimize and professionalize marketing in one of the fastest-growing emerging industries in the United States. Before founding Fyllo in 2019, Sharma built a career in digital advertising and media technology, gaining experience across programmatic platforms and publisher monetization. That background gave him the operational fluency to architect a platform that could sit at the intersection of compliance management and performance advertising — a combination that had no real precedent in AdTech. Under his leadership, Fyllo expanded beyond cannabis to serve other regulated verticals including alcohol, pharmaceuticals, and gaming, positioning the company as a broader regulated-industry AdTech specialist. Sharma has been a vocal advocate for bringing regulated industries into the modern advertising ecosystem responsibly, frequently speaking on topics such as compliance automation, the future of cannabis marketing, and the role of data in emerging markets. Fyllo has grown to include a data marketplace, a compliance SaaS product, and managed media services, reflecting Sharma's vision of building end-to-end infrastructure rather than a point solution.

• Co-founded Fyllo in 2019, building the first scaled compliance-focused AdTech platform for the cannabis industry
• Raised significant venture funding to grow Fyllo into a multi-product platform spanning compliance SaaS, data marketplace, and managed media
• Established partnerships with major DSPs, publishers, and media platforms to enable compliant cannabis advertising at scale
• Expanded Fyllo's addressable market beyond cannabis to cover multiple regulated verticals including alcohol, pharma, and gaming