Mark Gorman

Mark Gorman serves as Chief Revenue Officer at Yahoo, where he oversees advertising revenue across the company's demand-side platform (DSP) and supply-side platform (SSP) — a rare combination that positions Yahoo as one of the few scaled, independent full-stack ad tech operators in the market. His leadership spans the commercial strategy for Yahoo's programmatic infrastructure at a time when independent alternatives to the Google and Amazon duopoly are increasingly valued by advertisers and publishers alike. Gorman's career is rooted in the Verizon Media ecosystem, which was rebranded and eventually spun out as Yahoo following its acquisition by Apollo Global Management in 2021. His tenure through that transition gave him firsthand experience navigating large-scale organizational change while maintaining revenue momentum across complex ad tech platforms. His background reflects a consistent focus on programmatic infrastructure, monetization strategy, and enterprise-level partnerships. As CRO, Gorman is a key figure in Yahoo's efforts to differentiate its ad tech stack through first-party data, identity solutions, and omnichannel programmatic capabilities. His work is particularly significant in the context of cookie deprecation and the broader industry shift toward privacy-preserving advertising infrastructure.

• Overseeing revenue across Yahoo's combined DSP and SSP, one of the few independent full-stack ad tech offerings at scale
• Navigated Yahoo's transition from Verizon Media following the Apollo Global Management acquisition, maintaining commercial continuity