Chief Marketing Officer at Oracle Advertising
Lantz is known for her ability to articulate the business value of identity resolution and data-driven advertising solutions, particularly in helping enterprise AdTech platforms position themselves in a privacy-first landscape.
Last updated Feb 27, 2026 by AI Enrichment
Erin Lantz is a senior marketing executive known for her expertise in positioning identity resolution and data-driven advertising solutions for enterprise marketers and agencies. As CMO of Oracle Advertising, she leads the go-to-market strategy for one of the largest data and advertising technology platforms in the industry, helping brands navigate the transition away from third-party cookies toward privacy-compliant identity solutions. Her work sits at the intersection of data ethics, consumer identity, and digital advertising effectiveness. Before Oracle, Lantz held senior marketing leadership roles at Neustar, a company renowned for its identity resolution and data connectivity capabilities. Her tenure there gave her a strong foundation in the technical and commercial dimensions of identity infrastructure — experience she has carried into her work at Oracle as the industry grapples with signal loss and the deprecation of legacy tracking mechanisms. She has been a consistent voice in AdTech circles on topics including first-party data strategy, privacy-safe targeting, and the evolving role of data clean rooms and authenticated identity. Throughout her career, Lantz has demonstrated a pattern of helping complex AdTech and MarTech companies translate technical capabilities into compelling market narratives. Her expertise spans product marketing, demand generation, and strategic positioning, making her a recognized practitioner in the ongoing industry conversation around the future of digital advertising, data governance, and identity resolution.
Neustar