Chris Hogg

Chris Hogg is a recognized product leader and entrepreneur in the programmatic advertising space, best known for co-founding Chalice Custom Algorithms, a company that enables publishers and supply-side platforms to build and deploy custom bidding algorithms tailored to their specific monetization goals. His work at Chalice represents a meaningful shift in how the supply side of programmatic advertising approaches yield optimization — moving away from one-size-fits-all solutions toward bespoke algorithmic strategies that reflect each publisher's unique inventory and audience characteristics. Prior to founding Chalice, Hogg served as VP of Product at Index Exchange, one of the most prominent independent ad exchanges in the global programmatic ecosystem. In that role, he was instrumental in shaping the exchange's product strategy during a critical period of industry evolution, including the widespread adoption of header bidding and the increasing complexity of real-time bidding infrastructure. His tenure at Index Exchange gave him deep insight into the technical and commercial challenges facing publishers and SSPs, which directly informed the founding thesis of Chalice. Hogg is regarded as a technically sophisticated product leader with a strong command of programmatic infrastructure, auction dynamics, and publisher monetization. He has contributed to industry conversations around yield optimization, algorithmic transparency, and the evolving role of SSPs in a more competitive and privacy-conscious advertising landscape.

• Co-founded Chalice Custom Algorithms, introducing custom algorithm solutions to the SSP and publisher ecosystem
• Served as VP of Product at Index Exchange during a pivotal period of programmatic industry growth and header bidding adoption