Co-Founder & CEO at Sightly
Peer leads an innovative company addressing brand safety and contextual relevance in programmatic advertising, areas of growing importance as the industry moves away from cookie-based targeting.
Last updated Apr 24, 2026 by jonholm
Boaz Peer is co-founder and CEO of Sightly, a brand intelligence and activation company that uses AI to help advertisers respond to real-time cultural moments with appropriate ad placement and creative. Sightly's Brand Mentality platform sits at the intersection of brand safety, contextual targeting, and moment marketing. He is a thought leader on the topic of AI-driven contextual advertising and cultural relevance in media buying.