Co-Founder and Chief Strategy Officer at Permutive
Co-founding Permutive and pioneering edge computing as a privacy-safe alternative to third-party cookies for publisher audience activation.
Last updated Feb 27, 2026 by AI Enrichment
Amit Kothari is best known as the co-founder of Permutive, a company he helped build into one of the most consequential privacy-first audience platforms in digital advertising. By pioneering the application of edge computing to AdTech — processing user data directly on-device rather than on centralized servers — Kothari and his co-founder Joe Root fundamentally challenged the industry's reliance on third-party cookies and invasive data collection practices. Permutive's approach gave publishers a technically credible and privacy-compliant alternative at a time when regulatory pressure from GDPR and the deprecation of third-party cookies created urgent demand for new infrastructure. As Chief Strategy Officer, Kothari has shaped Permutive's positioning at the intersection of publisher technology, programmatic advertising, and data privacy. His strategic focus has been on enabling publishers to own and activate their first-party data at scale, helping clients including major global media companies maintain audience addressability and monetization without compromising user privacy. Under his leadership, Permutive has raised significant venture funding and expanded its publisher client base across the US, UK, and Europe. Kothari is regarded as a thought leader on cookieless advertising infrastructure, frequently contributing to industry conversations around the future of identity, publisher data strategy, and the structural shift of power from platforms back to publishers. His work has helped shape how the broader AdTech ecosystem thinks about privacy-safe data activation and the role of on-device computation in sustainable advertising.
Permutive (2014-present)
Various (pre-Permutive) (prior to 2014)