VP, AI & Data at Yelp
As AI becomes central to AdTech for bidding, targeting, and measurement, executives like Rochwerger who bridge AI expertise and advertising applications are increasingly important to track in the ecosystem.
Last updated Apr 19, 2026 by jonholm
Alyssa Simpson Rochwerger is a senior AI and data executive who has worked at the intersection of machine learning and advertising technology, including a stint at Facebook focused on AI applications for ads. She is also the co-author of a book on AI strategy and a recognized voice on responsible AI in advertising.