Unity Technologies Sells Ad Tech Division to AppLovin for $2.8 Billion

Summary

Unity Technologies has agreed to sell its advertising and monetization business, including Unity Ads and mediation platform, to AppLovin for $2.8 billion in cash. The transaction consolidates mobile gaming ad tech under AppLovin while allowing Unity to refocus on its core game development engine business.

Details

Unity Technologies has agreed to sell its advertising and monetization business, including Unity Ads and mediation platform, to AppLovin for $2.8 billion in cash. The transaction consolidates mobile gaming ad tech under AppLovin while allowing Unity to refocus on its core game development engine business.