The Independent Agency Technology Stack Report 2026: What Tools Are Actually Winning

Mirren surveys 320 independent agency leaders on their technology stack investments, finding that AI creative tools, unified reporting dashboards, and first-party data platforms saw the largest budget increases in 2025. The report reveals that 44% of independent agencies are now building proprietary data clean room capabilities rather than relying solely on platform-provided solutions.

Mirren surveys 320 independent agency leaders on their technology stack investments, finding that AI creative tools, unified reporting dashboards, and first-party data platforms saw the largest budget increases in 2025. The report reveals that 44% of independent agencies are now building proprietary data clean room capabilities rather than relying solely on platform-provided solutions.