The AI Agent Advertising Stack: Who Builds the Infrastructure When Bots Do the Buying?

Luma Partners publishes a landscape analysis of the emerging infrastructure layer being built to serve AI agents as advertising buyers and consumers. The report maps vendors across agent identity, preference signaling, and brand safety verification categories that do not yet exist in traditional AdTech stacks.

Luma Partners publishes a landscape analysis of the emerging infrastructure layer being built to serve AI agents as advertising buyers and consumers. The report maps vendors across agent identity, preference signaling, and brand safety verification categories that do not yet exist in traditional AdTech stacks.