Japan's Personal Information Protection Commission Issues Guidance on Cookie-Less Advertising

Japan's Personal Information Protection Commission released new guidance clarifying how advertisers and ad tech companies can collect and use data in a cookie-less environment. The guidance addresses contextual targeting, first-party data usage, and cohort-based advertising approaches while emphasizing user consent requirements.

Japan's Personal Information Protection Commission released new guidance clarifying how advertisers and ad tech companies can collect and use data in a cookie-less environment. The guidance addresses contextual targeting, first-party data usage, and cohort-based advertising approaches while emphasizing user consent requirements.