Last updated Apr 23, 2026 by jonholm
IAB Europe's annual programmatic report reveals that European programmatic ad spend grew 11% year-over-year to €32 billion, with CTV and DOOH representing the fastest-growing channels. The report highlights the accelerating adoption of first-party data strategies among publishers and the growing role of clean rooms in enabling privacy-compliant audience activation. It also flags ongoing TCF compliance challenges as a structural risk for the open web.
IAB Europe's annual programmatic report reveals that European programmatic ad spend grew 11% year-over-year to €32 billion, with CTV and DOOH representing the fastest-growing channels. The report highlights the accelerating adoption of first-party data strategies among publishers and the growing role of clean rooms in enabling privacy-compliant audience activation. It also flags ongoing TCF compliance challenges as a structural risk for the open web.