How European DSA Enforcement Is Quietly Reshaping Targeted Advertising Practices

A regulatory analysis examining how Digital Services Act enforcement actions in Q1 2026 are forcing Very Large Online Platforms to redesign their ad targeting architectures, with implications for the entire programmatic ecosystem. The piece details how consent and transparency requirements are creating a de facto new standard that non-EU platforms are preemptively adopting.

A regulatory analysis examining how Digital Services Act enforcement actions in Q1 2026 are forcing Very Large Online Platforms to redesign their ad targeting architectures, with implications for the entire programmatic ecosystem. The piece details how consent and transparency requirements are creating a de facto new standard that non-EU platforms are preemptively adopting.