Comcast's FreeWheel Launches Unified Programmatic Marketplace for Linear and Streaming TV

FreeWheel introduced a unified programmatic marketplace that allows advertisers to buy both linear TV and streaming inventory through a single platform using consistent measurement and targeting. The platform integrates with major DSPs and includes cross-screen frequency management.

FreeWheel introduced a unified programmatic marketplace that allows advertisers to buy both linear TV and streaming inventory through a single platform using consistent measurement and targeting. The platform integrates with major DSPs and includes cross-screen frequency management.