Zoom

Market leader in video conferencing and unified communications

Zoom Video Communications, Inc. is a communications technology company best known for its video conferencing platform. Founded in 2011 by Eric Yuan, a former Cisco Webex executive, Zoom provides video telephony and online chat services through a cloud-based peer-to-peer software platform. The company experienced explosive growth during the COVID-19 pandemic as remote work and virtual meetings became essential. While Zoom is not primarily an AdTech company, it has limited intersection with the advertising technology ecosystem. The platform has explored advertising opportunities, particularly through its free tier users, and has considered implementing advertising features. However, its core business model remains subscription-based software-as-a-service for video communications, collaboration tools, and unified communications solutions. Zoom's primary focus is on enterprise communications, virtual meetings, webinars, phone systems, and collaboration tools rather than advertising technology. The company competes in the unified communications and collaboration market rather than the AdTech space, making it an atypical subject for AdTech industry analysis.