Xsens

Leading provider of inertial motion capture systems with applications in content creation for advertising and entertainment

Xsens is a technology company that develops and manufactures 3D motion tracking products based on miniature inertial sensors, biomechanical models, and sensor fusion algorithms. The company provides motion capture solutions that are used across multiple industries including entertainment, sports, healthcare, and industrial applications. Their products enable precise tracking of human and object movement without the need for cameras or optical markers, making motion capture more accessible and portable. Founded in 2000 and headquartered in Enschede, Netherlands, Xsens became a subsidiary of Movella (formerly known as mCube) following a merger in 2021 that combined Xsens with Kinduct Technologies. The company operates as a distinct brand within the Movella organization, continuing to develop and market its motion tracking technologies. Xsens serves customers ranging from major film studios and game developers to research institutions and industrial manufacturers. While Xsens is not primarily an AdTech company, its motion capture technology has applications in content creation for digital advertising, virtual production, and immersive brand experiences. The company's solutions enable the creation of realistic animated content and virtual characters used in advertising campaigns, particularly as brands increasingly adopt AR/VR and metaverse experiences for consumer engagement.