Wave Accounting

Leading free accounting software provider for micro-businesses and freelancers in North America

Wave Accounting is a financial software company that provides free cloud-based accounting, invoicing, and payment processing solutions tailored for small businesses, freelancers, and entrepreneurs. Founded in 2010, Wave built its reputation by offering core accounting features at no cost, monetizing instead through optional paid services like payment processing and payroll. The platform serves millions of small business users across North America with tools for income and expense tracking, invoicing, receipt scanning, and financial reporting. In 2019, Wave was acquired by H&R Block for $537 million and operates as a subsidiary of the tax services giant. The acquisition allowed H&R Block to expand its small business services portfolio while Wave continues to operate under its own brand and maintain its product offerings. Wave's integration with H&R Block's ecosystem provides additional value to small business owners who need both accounting and tax preparation services. While Wave is not an AdTech company, it operates in the financial technology (FinTech) space serving small businesses. The platform focuses on simplifying financial management for entrepreneurs who may lack accounting expertise, offering an accessible alternative to more complex enterprise accounting solutions. Wave's freemium model and user-friendly interface have made it a popular choice among micro-businesses and sole proprietors.