Uniswap
B · Infrastructure & DataEnables trustless, permissionless cryptocurrency trading through automated market makers without centralized intermediaries or custody of user funds.
Last updated Feb 8, 2026
- Business Model
- Protocol/Infrastructure
- Target Market
- Crypto Users, DeFi Participants
- Employee Count
- 51-200
- Funding
- $176M
- API Available
- Yes
Market Position
Leading decentralized exchange protocol in DeFi, not an AdTech company
Overview
Uniswap is not an AdTech company. It is a decentralized cryptocurrency exchange (DEX) protocol built on the Ethereum blockchain that enables automated token swaps through an automated market maker (AMM) model. Uniswap allows users to trade cryptocurrencies and provide liquidity without intermediaries, using smart contracts to facilitate peer-to-peer transactions. The protocol has become one of the largest decentralized exchanges in the cryptocurrency ecosystem by trading volume. Uniswap operates in the decentralized finance (DeFi) sector, not advertising technology. It does not provide advertising services, ad placement, programmatic advertising, marketing technology, or any other AdTech-related products. The company's focus is entirely on cryptocurrency trading infrastructure and decentralized financial services. Therefore, most AdTech-specific fields in this analysis are not applicable.
Products & Features
Uniswap Protocol
Decentralized exchange protocol for automated token swaps
Uniswap Interface
Web-based interface for interacting with the Uniswap protocol
Liquidity Pools
Automated market maker pools where users can provide liquidity and earn fees
UNI Token
Governance token for protocol decisions
Key Features
Automated Market Maker (AMM)Permissionless liquidity provisionNon-custodial tradingDecentralized governanceMulti-chain support
Use Cases
Cryptocurrency tradingLiquidity provisionToken launchesDeFi integrations
Customer Segments
Cryptocurrency tradersLiquidity providersDeFi protocolsToken projects