Provides flexible, on-demand auto insurance that customers can toggle on and off via mobile app, allowing occasional drivers to pay only for coverage when they actually use their vehicles.
Last updated Feb 21, 2026 by AI Categorization
Toggle Insurance is not an AdTech company but rather an insurtech provider in the usage-based auto insurance sector
Toggle Insurance is an insurtech company that provides on-demand, usage-based auto insurance primarily targeting occasional drivers and vehicle owners who don't drive regularly. The company's innovative approach allows customers to activate and deactivate their insurance coverage through a mobile app, paying only for the time their vehicle is insured. This model appeals to consumers seeking flexibility and cost savings compared to traditional always-on auto insurance policies. While Toggle Insurance operates in the insurance technology sector rather than advertising technology (AdTech), the company leverages digital marketing and customer acquisition strategies to reach its target demographic. Toggle's business model disrupts traditional insurance by using mobile technology and data analytics to provide personalized, flexible coverage options. The company has expanded its operations across multiple U.S. states, focusing on markets where usage-based insurance models are permitted and where there is significant demand from infrequent drivers, students, and multi-car households.
On-demand auto insurance that can be activated and deactivated through a mobile app