Sorare

Leading blockchain-based fantasy sports platform with extensive sports league partnerships

Sorare is a global fantasy sports platform that combines blockchain technology with officially licensed digital collectibles (NFTs) from major sports leagues. Founded in 2018, the company has secured partnerships with over 300 football clubs, as well as leagues in basketball (NBA), baseball (MLB), and other sports. Users collect limited-edition digital player cards as NFTs and use them to build fantasy teams that compete based on real-world player performance. While not a traditional AdTech company, Sorare operates at the intersection of sports marketing, digital collectibles, and fan engagement. The platform generates revenue through the primary sale of NFT cards and marketplace transaction fees. Sorare has raised significant venture capital funding and achieved unicorn status, positioning itself as a leader in the blockchain-based sports gaming and digital collectibles space. The company's business model focuses on creating scarcity through limited-edition digital cards, driving engagement through competitive fantasy gameplay, and monetizing through card sales and secondary market transactions. Sorare represents a new category of sports fan engagement that blends gaming, collecting, and blockchain technology.