Enables data teams to proactively detect, resolve, and prevent data quality issues through automated monitoring and testing, ensuring reliable data for analytics and operations.
Last updated Feb 8, 2026
Leading data quality and observability platform for modern data stacks
Soda is NOT an AdTech company. It is a data quality and observability platform that serves data engineering and analytics teams across various industries. The company provides tools to monitor, test, and ensure data reliability throughout the data lifecycle, helping organizations detect and resolve data quality issues before they impact business decisions. Soda integrates with modern data infrastructure including cloud data warehouses, data lakes, and data pipelines. While Soda could be used by AdTech companies to maintain data quality for their advertising metrics and analytics, it is not positioned within the AdTech ecosystem. The platform is industry-agnostic and serves any organization that relies on data quality for analytics, operations, and decision-making. Soda competes in the data observability and data quality management space alongside companies like Monte Carlo Data, Bigeye, and Great Expectations.
Cloud-based data quality monitoring and collaboration platform
Open-source data quality testing framework
Data quality test definitions using Soda Checks Language (SodaCL)
Define and enforce data quality agreements between data producers and consumers