Seeing Machines

Leading provider of driver monitoring systems and computer vision technology for automotive and fleet safety applications

Seeing Machines is a computer vision technology company that specializes in eye-tracking and driver monitoring systems (DMS) rather than advertising technology. The company develops AI-powered solutions that detect driver fatigue, distraction, and impairment in real-time for automotive OEMs, commercial fleets, and off-road industrial vehicles. Their technology uses cameras and advanced algorithms to monitor eye gaze, head pose, and facial features to enhance safety. Founded in 2000 and publicly traded on the London Stock Exchange, Seeing Machines has established itself as a leader in occupant monitoring systems for the automotive industry. The company works with major automotive manufacturers and fleet operators globally, providing both embedded solutions for new vehicles and aftermarket products for existing fleets. Their technology is increasingly important as vehicles move toward autonomous driving and as safety regulations mandate driver monitoring systems. It's important to note that Seeing Machines operates in the automotive safety and computer vision sector, not in advertising technology (AdTech). While their eye-tracking technology could theoretically have applications in attention measurement for advertising, their core business and products are focused on transportation safety and driver monitoring systems.