Samsara provides a unified platform that connects physical operations data to deliver real-time visibility, safety improvements, and operational efficiency through IoT sensors, AI-powered insights, and cloud-based software.
Last updated Feb 21, 2026 by AI Categorization
Leading provider of Connected Operations Cloud and industrial IoT solutions for physical operations management
Samsara is a pioneer in the Connected Operations Cloud, offering an integrated platform that combines hardware (IoT sensors, cameras, gateways) with cloud-based software to help organizations manage and optimize their physical operations. The company serves industries with significant physical assets and mobile workforces, including transportation, logistics, construction, field services, and manufacturing. While not a traditional AdTech company, Samsara operates in the broader technology ecosystem providing data-driven insights and operational intelligence. Founded in 2015, Samsara went public in 2021 and has established itself as a leader in industrial IoT and fleet telematics. The platform captures data from connected assets and equipment, providing real-time visibility, safety features, workflow automation, and analytics to improve efficiency, safety, and sustainability. Samsara's solutions include vehicle telematics, video-based safety, apps and driver workflows, equipment monitoring, and site visibility. Samsara serves over 30,000 customers across various industries, ranging from small businesses to large enterprises. The company has built a comprehensive ecosystem with a modern cloud architecture, mobile-first design, and an open API platform that enables integrations with existing business systems.
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