MYOB

Leading business management software provider in Australia and New Zealand with strong brand recognition among SMBs

MYOB (Mind Your Own Business) is a leading provider of business management software solutions in Australia and New Zealand, specializing in accounting, payroll, tax, and practice management tools for small to medium-sized businesses. Founded in 1991, the company has established itself as one of the region's most recognized brands in business software, serving over 1.2 million businesses across Australia and New Zealand. MYOB offers both cloud-based and desktop solutions that help businesses manage their finances, comply with tax regulations, and streamline operations. While MYOB is not an AdTech company, it operates in the business software and financial technology sector, providing essential back-office tools for SMBs. The company was acquired by KKR in 2019 for approximately AUD $2 billion and continues to operate as a distinct brand under private equity ownership. MYOB competes with other accounting software providers like Xero, QuickBooks, and Sage, maintaining a strong market position particularly among established Australian businesses. MYOB's product suite includes cloud accounting software (MYOB Business), practice management tools for accountants and bookkeepers (MYOB Practice), payroll solutions, and industry-specific offerings. The company has invested significantly in cloud transformation over recent years, transitioning many customers from legacy desktop products to modern SaaS platforms while maintaining its commitment to local market needs including Australian and New Zealand tax compliance.