Mobileye

Global leader in ADAS and autonomous driving vision systems

Mobileye is a global leader in the development of vision-based advanced driver-assistance systems (ADAS) and autonomous driving technologies. The company specializes in computer vision, machine learning, and data analysis for automotive safety and autonomous vehicle applications. Founded in 1999 and acquired by Intel Corporation in 2017 for approximately $15.3 billion, Mobileye operates as a subsidiary while maintaining its distinct brand and leadership. The company went public again in 2022 through an IPO while remaining majority-owned by Intel. Mobileye's technology is integrated into vehicles from major automotive manufacturers worldwide, providing features such as collision avoidance, lane departure warning, pedestrian detection, and autonomous driving capabilities. The company's EyeQ chip and camera-based systems serve as the foundation for its ADAS solutions, which are deployed in millions of vehicles globally. Mobileye also develops high-definition mapping technology and is actively working on fully autonomous vehicle systems for robotaxi and commercial applications. While Mobileye is not primarily an AdTech company, it operates in the connected vehicle and mobility data space, which intersects with location-based advertising and automotive marketing technologies. The company's vast fleet of camera-equipped vehicles and mapping data creates potential applications in location intelligence and out-of-home advertising measurement, though this is not its core business focus.