Channeltivity
Channeltivity helps businesses accelerate channel sales by providing a comprehensive platform to recruit, enable, and manage partner relationships through automation and analytics.
Last updated Feb 12, 2026 by AI Categorization
- Industry
- Partner Relationship Management (PRM) - Not AdTech
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- API Available
- Yes
Market Position
Established player in the PRM software market serving B2B companies with indirect sales channels
Overview
Channeltivity is a Partner Relationship Management (PRM) software platform, not an AdTech company. The company provides cloud-based solutions designed to help businesses manage and optimize their indirect sales channels, including resellers, distributors, agents, and other partner networks. Their platform focuses on partner onboarding, training, deal registration, lead distribution, and performance tracking to improve channel partner engagement and productivity. While Channeltivity operates in the B2B software space, it is not part of the advertising technology ecosystem. Instead, it serves companies that rely on channel sales strategies across various industries including technology, manufacturing, telecommunications, and professional services. The platform aims to streamline partner communications, automate workflows, and provide analytics to help organizations scale their partner programs more effectively.
Products & Features
Partner Portal
Customizable portal for partner engagement, content access, and collaboration
Deal Registration
Automated deal registration and approval workflows to manage partner opportunities
Lead Distribution
Intelligent lead routing and management for channel partners
Partner Training & Certification
Learning management system for partner enablement and certification tracking
MDF Management
Market Development Funds management and co-marketing campaign tracking
Analytics & Reporting
Performance dashboards and reporting tools for channel insights
Key Features
Partner onboarding automationDeal registration workflowsLead distribution engineContent managementPartner training and certificationMDF/Co-op fund managementPerformance analyticsCustomizable partner portals
Use Cases
Channel partner onboarding and enablementManaging reseller and distributor networksAutomating deal registration processesDistributing and tracking marketing development fundsPartner performance tracking and optimization
Customer Segments
Technology vendorsSoftware companiesTelecommunications providersManufacturing companiesProfessional services firms