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Companies
Explore technology companies in our intelligence database
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IgnitionOne
IgnitionOne is an enterprise-grade marketing technology company that specializes in customer intelligence and programmatic advertising solutions designed for large brands and digital agencies. The platform addresses critical challenges in modern digital marketing by providing sophisticated cross-device tracking, identity resolution, and data analytics capabilities that enable marketers to build unified customer profiles across desktop, mobile, tablet, and connected TV touchpoints. This comprehensive approach allows organizations to understand the complete customer journey and deliver coordinated, personalized experiences across all digital channels. The company's customer intelligence platform leverages advanced machine learning algorithms and real-time data processing to transform fragmented customer data into actionable insights that drive marketing performance. IgnitionOne's technology integrates seamlessly with major advertising networks, demand-side platforms (DSPs), data management platforms (DMPs), and marketing automation systems, creating a unified ecosystem for campaign orchestration and optimization. Core platform capabilities include audience segmentation, predictive analytics, multi-touch attribution modeling, and automated campaign optimization, all engineered to maximize marketing ROI through data-driven decision making. Operating at the intersection of martech and ad-tech, IgnitionOne serves enterprise-level clients requiring sophisticated targeting capabilities and advanced analytics to navigate the complexities of programmatic advertising. As the industry transitions away from third-party cookies and faces increasingly stringent privacy regulations, IgnitionOne's focus on first-party data activation and privacy-compliant identity solutions positions the company to address emerging market demands. The platform's value proposition centers on solving identity resolution challenges, improving attribution accuracy, and enabling coordinated cross-channel campaigns that deliver measurable business outcomes at scale.
Founded 2004acquired201-500 employeesacquired
Salesforce DMP
Salesforce DMP (Data Management Platform) is an enterprise-grade marketing technology solution that operates as part of Salesforce Marketing Cloud. The platform specializes in unifying customer data from multiple sources, enabling marketers to create comprehensive audience profiles and deliver personalized experiences across channels. As a component of the world's leading CRM ecosystem, Salesforce DMP leverages advanced cross-device tracking capabilities to help organizations understand customer journeys and optimize marketing campaigns at scale. The platform serves as a centralized hub for collecting, organizing, and activating first-party, second-party, and third-party data. By integrating seamlessly with the broader Salesforce ecosystem and numerous external advertising platforms, Salesforce DMP enables marketers to segment audiences with precision, suppress existing customers from acquisition campaigns, and measure campaign effectiveness across digital touchpoints. The solution is particularly valuable for large enterprises managing complex, multi-channel marketing operations that require sophisticated data governance and real-time audience activation capabilities. Salesforce DMP addresses critical challenges in modern digital marketing, including data fragmentation, identity resolution across devices, and privacy compliance. The platform supports organizations in navigating the evolving privacy landscape while maximizing the value of their customer data assets through advanced analytics, machine learning-powered insights, and seamless integration with demand-side platforms (DSPs) and other marketing technology tools.
Public Company (Parent: Salesforce)10000+ employeesdiscontinued
Urban Airship
Urban Airship is a leading mobile engagement platform that provides cross-channel customer engagement solutions for mobile-first businesses. The company's comprehensive platform enables brands to orchestrate personalized messaging across multiple channels including push notifications, in-app messages, SMS, email, and mobile wallet updates. As a critical infrastructure layer for mobile applications, Urban Airship helps businesses optimize user retention, drive conversions, and deliver contextually relevant experiences at scale through sophisticated audience segmentation and behavioral triggers. The platform processes billions of mobile interactions and provides enterprises with advanced tools for understanding user behavior patterns, conducting A/B testing, and automating customer journeys based on lifecycle stages. Urban Airship combines real-time analytics with data-driven engagement strategies, enabling marketers and product teams to create intelligent, permission-based engagement that respects user preferences while driving measurable business outcomes. The company has established itself as a trusted partner for brands seeking to maximize the value of their mobile applications through personalized, multi-channel customer experiences.
Founded 2009series-c201-500 employeesacquired