Mapp Cloud

Mapp Cloud is a European-based digital marketing technology platform that provides enterprise-grade customer data platform (CDP) and marketing automation solutions. The company specializes in helping mid-market to enterprise organizations unify fragmented customer data from multiple touchpoints, derive actionable insights through advanced analytics and artificial intelligence, and orchestrate personalized, cross-channel marketing campaigns. Mapp Cloud's platform architecture is designed to bridge the traditional gap between data management and marketing execution, enabling marketers to leverage real-time customer intelligence for personalized engagement across email, mobile, web, and social channels. The platform serves a diverse client base across retail, e-commerce, travel, hospitality, and financial services sectors, with a particularly strong presence in European markets. Mapp Cloud differentiates itself through its emphasis on privacy-first data handling and comprehensive GDPR compliance capabilities, addressing the stringent data protection requirements of European and global enterprises. The solution combines customer data unification, predictive analytics, journey orchestration, and campaign management into a single integrated platform, allowing marketing teams to move from data collection to campaign execution within a unified environment. Mapp Cloud's technology stack leverages artificial intelligence and machine learning to provide predictive customer insights, automated segmentation, and intelligent campaign optimization. The platform supports omnichannel marketing orchestration, enabling businesses to deliver consistent, personalized experiences across the entire customer lifecycle. With its focus on actionable intelligence and marketing automation, Mapp Cloud positions itself as a comprehensive solution for enterprises seeking to modernize their marketing technology infrastructure while maintaining strict compliance with evolving data privacy regulations.